Brand Photographer Operating System
The complete framework & ready-to-implement tools so you can book brand photography clients with confidence, guide them through a strategic client experience, and price your work profitably.
What do top-earning brand photographers do differently?
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They've positioned themselves as the go-to strategic brand photographer in their area instead of just another person with a camera.
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They've figured out how to offer a return on investment beyond just "good pictures." They don't just take photos - they create marketing assets.
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They've turned selling from something they dread into something predictable and profitable.
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They price based on the value they deliver, not just the hours they work or the number of photos in the gallery.
Brand photography isn't just portraits of business owners:
It's a completely different business model.
When photography becomes a business investment instead of a personal expense, everything about how you operate changes:
Portraits, Weddings, Families:
❌ Appealing to emotion and personal connection
Brand Photography:
✅ Solving business problems and marketing challenges
Portraits, Weddings, Families:
❌ Emphasizing memory-making and sentimental value
Brand Photography:
✅ Diagnosing marketing problems + explaining how you can help solve them
Portraits, Weddings, Families:
❌ Catering to what the client wants
Brand Photography:
✅ Providing creative direction BEYOND just posing and basic prop suggestions
Portraits, Weddings, Families:
❌ Set packages with add-ons
Brand Photography:
✅ Full-service packages AND custom quotes based on scope
If brand photography requires a completely different business model…
then you need a completely different system to run it.
That's why I created the...
Brand Photographer Operating System
The complete toolkit you need to market, sell, and deliver brand photography with ease, from inquiry to gallery delivery.
It's all so organized, efficient and action oriented! I have learned so much from you, thank you thank you!!
I just used the Branding Questionnaire to prepare an Action Plan on the Strategy call with a client. I know I'm able to give her a better experience because you made what you taught SO easy to implement immediately with the questionnaire and action plan docs. Thank you!
- Lindsay
This course is insane and so full of literally EVERYTHING I've been needing clarity on in revamping my business.
"Emily, you're a freaking genius! This course is insane and so full of literally EVERYTHING I've been needing clarity on in revamping my business. I'm going through the modules and just wanted to say quickly how grateful I am for you and all that you're sharing with us.
- Anna
She has a wealth of knowledge that she openly shares and thoughtfully answered any questions that we had.
My biggest takeaway was how she plans everything out with the client beforehand, how she approaches the session on the day of the shoot. All of the materials and documents that she shared with us throughout the entire process so we can use them for our own businesses are invaluable. I would highly recommend working with Emily!
- Mary
Who is BPOS for?
BPOS is for portrait, wedding, family, and senior photographers who want to break into brand photography, as well as existing brand photographers who want to refine their systems, but feel stuck because:
You’re asking yourself “where do I even start?” when it comes to brand photography.
You’re not sure how to find or connect with business owners who actually have budgets.
Your Instagram & social media feels like a lot of effort, but it’s not turning into real inquiries or bookings.
You want to break into brand photography, but you're worried about losing your portrait, family, or wedding clients.
Sales calls make you nervous, and you’re not sure what to say without sounding pushy.
You’ve delivered brand galleries before, but they feel more like portrait galleries than a true marketing library.
You’re second-guessing your prices (or copying other photographers) and it’s keeping you from being profitable.
You want to be an expert at scheduling, planning, and executing a brand photoshoot.
About Emily - Creator of BPOS
How I Went From $300 Portrait Sessions to $4,000 Brand Sessions
Back in 2018, I was charging $300 for one-hour portrait sessions. I wasn’t making enough to call it a real business. I knew I needed to raise my prices if I ever wanted photography to be full-time — but I had no idea how, or why anyone would pay me more.
Fast forward to today: I charge $4,000 for my average brand photography session, and brand photography alone has brought me multiple six figures in income. It even gave me the confidence to leave my full-time job as a software engineer at Apple.
The difference between $300 bookings and $4,000 bookings wasn’t my technical photography skills:
The difference was building a complete operating system so I could deliver valuable branding assets that a business can use for YEARS through a premium client experience, clear systems, and a strategic approach to marketing and sales.
That’s exactly what I’m sharing inside the Brand Photographer Operating System.
What you'll get in the Brand Photographer Operating System:
Each system solves a piece of the puzzle. 🧩
When you put all 4 together, you have a complete foundation for a thriving, profitable brand photography business.
(tap to expand)
The Language Shift: Learn how to write content that actually attracts leads
Social Media Playbook: My step-by-step Instagram strategy for attracting brand photography clients, bio and profile optimization, content categories, and posting schedule
Networking Playbook: How I build relationships + become known as the go-to brand photographer in my town
Blogging Content Engine: Learn how to write case study content that gets found on Google and ChatGPT
Beta Session Strategy: Get paid to create portfolio work and book your first (or next) brand photography session after a significant price change
Discovery / Sales Call Script: The exact questions to ask so clients sell themselves on your services
Project Proposal Template: Send beautiful proposals with ease
Email Follow-Up Templates: The exact emails I send to get an answer from leads
Common Sales Mistakes to Avoid: Handling your mindset & what NOT to do on a sales call
Answering Common Objections: Objections are just questions - my library on how I address the most frequently asked questions
Client Brand Questionnaire Template: I'll give you the exact strategic questions to Dig deep into their brand, visuals, goals, and preferences
Planning Call Framework: How to run a planning call that leaves your clients feeling excited and exactly what to ask
Photoshoot Action Plan Template: The exact template that streamlines every shoot
Creative Direction: How to synthesize all of the information and put together a robust shoot plan
Client Prep & Delivery Emails: Automated email sequences that prepare clients for success
Shoot Day Behind-the-Scenes: How I manage clients on photoshoot day, lighting behind-the-scenes, and wardrobe management
Photography Pricing Calculator: How to determine your project minimum
Package Architecture: How to quickly build retainer packages and custom quotes
Project Proposal Archive: Library of past quotes I have sent and whether or not the client booked
Value Add-Ons: How to incorporate other vendors like hair & makeup, video, wardrobe styling that justify premium pricing
To make sure you’re fully supported from the start, I’ve also included these bonuses that will help you get results even faster.
These are the resources that go beyond the 4 systems—the ones my students always ask for, and now you’ll have them when you get the Brand Photographer Operating System.
Bonus #1: Book Your First Brand Client Challenge
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I don’t want this program to just sit in your course graveyard: I want you taking action! That’s why when you join now, you’ll also get access to my Book Your First Brand Client Challenge.
This 60-day challenge gives you a clear, 10-step roadmap to implement the systems inside BPOS and book your first (or next) paying brand client.
This bonus includes the workshop replay + the step-by-step Google Docs playbook to book your first brand client.
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Bonus #2: 4 Weeks of Added Support + Group Coaching Calls
I know it can be hard to implement a self-study program on your own.
That's why I decided to add on another bonus for all BPOS students: 4 weeks of group coaching & support!
Weekly Virtual Group Coaching Calls (Mondays at 3pm Eastern): Join me live every week to get your questions answered, troubleshoot challenges, and get feedback on your specific situation as you implement the systems.
Weekly Virtual Coworking Sessions (Wednesdays at 12pm Eastern): Work on your BPOS implementation together. Perfect for tackling tasks like going through your pricing calculator, setting up client prep emails, or creating content.
Daily Slack Support: Get stuck on something between calls? Ask questions in our private Slack community and get support from me and other photographers working through the same systems.
This level of support normally costs $97/month.
Why this system works no matter who your client is
I’ve used the Brand Photographer Operating System to work with clients across dozens of industries:
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Creative Entrepreneurs
Online business owners, coaches, speakers, influencers, copywriters, interior designs, other photographers
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Product Businesses
Jewelry designers, candle brands, clothing boutiques, fashion designers, bakeries, skincare lines, kids toys, wine brands
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Local Businesses
Pilates & fitness studios, med spas, estheticians, hair salons, chiropractors, orthodontists, optometrists, auto repair shops
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Professional Services
Law firms, therapists, real estate agents, financial coaches, trust & estate lawyers, sleep consultants, HR professionals
And even, nonprofits, mid-size companies, and full-time employees wanting to elevate their careers.
Want to see some of my portfolio work? Tap here.
The system works because it’s not about what you’re photographing, it’s about how you deliver a strategic experience.
Emily, I used the Action Plan Template, and it was genius. Genius.
Emily, I used the Action Plan Template, and it was genius. Genius.
I’m in the middle of planning this personal branding shoot with a coach.
I looked at the template and filled it in the way I needed to fill it in, but the thing I loved about it the most was it was so much more detailed than I expected it to be.
Plus it just really looks good to clients, like wow, she’s got it together. So yeah, it was awesome.
- Kelley
I’ve never booked a stand alone session for more than $700 and these are $2k each!! feeling over the moon!
Thanks to one on one. coaching with Emily I’ve focused my marketing efforts more effectively and have had 2 applications come in for my largest brand photography package I’ve ever offered!
- Brook
As of June 20, 2024, I booked 79.2% of my annual income goal.
After working with Emily, it was like a switch. It just clicked.
I have been struggling for at least 5 years, and after working with Emily, it was like a switch. It just clicked.
I started working with Emily in August 2023, and by January 10, 2024, I already booked 50% of my annual income goal. As of June 20, 2024, I booked 79.2% of my annual income goal. It’s an income goal I’ve been chasing for years.
- Bernadette
What you get in BPOS:
Marketing & Lead Generation Playbooks ($297)
Sales Call Scripts & Playbook ($197)
Client Communication & Follow-up Templates ($77)
Client Brand Questionnaire & Photoshoot Action Plan ($147)
Brand Photography Planning & Delivery System ($197)
Brand Photoshoot BTS & Commentary ($147)
Pricing Calculator ($7) & Branding Package Specifics ($97)
Project Proposal Archive ($77)
Bonus #1: Book Your First Brand Client Challenge ($147)
Bonus #2: 4 Weeks of Group Coaching ($97)
$1,577 Total Value
Get the Brand Photographer
Operating System:
Self Study
Lifetime access to the full BPOS course portal
All 4 core systems: marketing, sales, client experience, and pricing
Templates, scripts, and playbooks you can quickly implement in your business
Bonus #1: Book Your First Brand Client Challenge
Bonus #2: 4 weeks of group coaching support
$500
VIP Upgrade
Everything included in self study
A private 60-minute 1:1 coaching call with me (normally $350) so you can get an action plan + personalized feedback on packages, portfolio, pricing, or client process
Detailed intake form so we can make the most of our time together
Call recording, notes, and action items
$800
FAQs
Yes! Most of my students come from portraits, weddings, or families and want to break into branding.
BPOS shows you exactly where to start, how to find and book your first paying clients, and how to confidently deliver brand photos that work as marketing assets — not just pretty pictures.
There is a lesson on basic editing for brand photography, but this program assumes you already know the basics of photography (exposure, focus, lighting, composition). BPOS is not a technical “how to use your camera” course.
Instead, it’s designed for photographers who already know how to take good photos but want to learn how to run brand photography as a profitable business: how to market, sell, price, plan, and deliver brand photo sessions that businesses actually need.
If you’re brand new to photography, I recommend mastering your camera skills first! Then come back to BPOS when you’re ready to turn those skills into a premium business.
Absolutely! The Sales System includes discovery call scripts, proposal templates, and follow-up emails so you never have to wing it.
I’ll show you how to lead conversations with confidence, without feeling pushy or salesy.
You’ll get lifetime access to all content, templates, and updates. That means you can revisit the material any time, and you'll also get access to any future program updates automatically.
Nope. Many photographers worry they have to commit to only brand photography.
The truth is, you can start offering branding sessions alongside your current work and transition over time. I'll show you how to communicate the shift so you don’t confuse or lose your existing clients.
That's what I cover in the Marketing System inside BPOS.
You’ll learn proven ways to find leads: from local networking (even if you’ve just moved cities) to easy beta offers that help you book your first few branding clients.
The Self Study version gives you everything inside BPOS: all 4 systems, templates, and bonuses.
The VIP Upgrade includes a private 60-minute coaching call with me (normally $350 on its own), where you’ll get personalized feedback and strategy to implement faster.
Many students are able to book their first (or next) paying brand client within 60 days by following the Book Your First Brand Client Challenge — a clear 10-step roadmap we’ll kick off together with a live call.
That said, your exact results will depend on your effort, your market, and how consistently you implement the systems. BPOS gives you all the tools and strategies you need, but your results may vary.
A final note:
Of all the photographers I’ve mentored, the biggest thing holding them back hasn’t been talent.
It’s confidence.
I hear it all the time: “Why would someone pay me when they could get it cheaper?”
The truth is, premium clients don’t pay for the cheapest option. They pay for the most valuable one.
And that’s exactly what the Brand Photographer Operating System shows you how to do: create incredible value through your systems, your client experience, and the way you guide them through every step of the process.
When you do that, raising your prices doesn’t feel scary, it feels obvious. Because you’ll know you’re delivering more than just photos.
You’re delivering an experience that clients can’t get anywhere else.
If you're ready to make that shift with BPOS, I'd love to help!
EARNINGS DISCLAIMER
Any earnings or examples on the website are provided for informational purposes only. We make no guarantees as to any financial outcome through the use of our website or programs. We are not responsible for your future success, decisions, or income level.
TESTIMONIALS DISCLAIMER
All testimonials, statements, examples, photos, and opinions on the website are provided for informational purposes only. They are not a guarantee that you will achieve the same or similar results. You understand that your results may vary.
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